Siplast “It’s Not a Myth” Campaign
Advertising — Institutional — Editorial
Description
Siplast is well-known for its innovative commercial roofing products and is recognized in the industry as the pioneer of the two-ply roof. Since they’d never offered a basic single-ply option, however, they knew their target audience would likely have a hard time believing they’d bother with developing a single-ply alternative. With that insight in mind, we created an ad campaign that met that disbelief and skepticism head on by pairing their new – and quite effective – singe-ply product with a host of mythical creatures. Our simple message? It’s not a myth, it’s single-ply. By Siplast.
Client
Siplast
Agency/Studio
O&H Brand Design
Credits
- Partner — Brian Owens
- Partner — Travis Hopper
- Creative Director — Brian McAdams
- Art Director — Stephen Hurley
- Account Executive — Claire Metzger
- Character Design — Diego Maricato