Baylor Lights Shine Bright Augmented Reality

Interactive — Virtual Reality — 360 Videos

Description

At college recruiting events, it’s tough to show prospective students what campus life is all about. #ExploreBaylor lets viewers feel like they are physically on campus. Using Augmented Reality, virtual doors pop up in the physical space and students can walk into doorways that transport them to exciting events on the Baylor campus.

5 Video files were uploaded manually to dropbox. Please let me know if you have any trouble locating them.

Videos 1 and 2 are overview and iPad demo.

Videos 3-5 are best experienced through a VR headset.

 

Client

Baylor University

Agency/Studio

Johnson & Sekin

Credits

  • Associate Creative Director — Julius Prilianto
  • Associate Creative Director — Alan McCoy
  • Creative Director — Zack Ward
  • Account Supervisor — Michelle Webster
  • Producer — Rachael Sekin
  • Production Company — Groove Jones