Buffalo Balm

Description

To launch Buffalo Mayo, Kraft went boldly into people’s pockets. Inspired by the behavior of stowing hot sauce in your bag(a la Beyonce), Buffalo Balm lets fans keep our spicy product on hand for any flavorless moment, posing as a tube of lip balm for maximum WTF when pulled out.

Category & Sub-Category

Advertising

Client

Kraft Heinz

Agency/Studio

Zeno Group

Credits

  • Jeremy Bersano
    Executive Creative Director
  • G. Brett Williams
    Creative Director
  • Rachelle Pucillo
    Senior Art Director
  • Daina Kiela
    Senior Copywriter
  • Rob Gilcrest
    VP, Executive Producer
  • Missy Maher
    Head of Integrated Comms
  • Bri Shanley
    Senior Account Supervisor
  • Morgan Miller
    Senior Account Executive
  • Quriosity Productions
    Photography