Dallas Goethe Center – brand identity standards
Design — Institutional — Identity Manual/Style Guide
Dallas Goethe Center is an organization that promotes German literature, arts and language. The identity system, inspired by the Bauhaus movement of the 20th century, salutes and celebrates the variety of offerings that the organization provides to the public with its modularity (three marks that vary in configuration, but utilize the same shapes, color and typography). Likewise, the simple and few geometric shapes within the mark can expand imaginatively to promote the group’s arts, language and cultural activities through both illustration and photography.
Select spreads provided.
Dallas Goethe Center
Dennard, Lacey & Associates
- Creative Director — James Lacey
- Designer — James Lacey
- Illustrator — James Lacey