Design — Institutional — Poster
Graduating from college in 2021 will be a unique experience for students. They will be entering the real world during a fading pandemic and recovering economy. It’s a time of hope after a somber year. We wanted our solution for the announcement poster for the 17th annual National Student Show & Conference (the largest national communications arts competition and conference created for students), to reflect this. The metaphor of a phoenix didn’t seem quite right – students aren’t “reborn” during the pandemic (like a lot of professionals are), they are “born.” A butterfly with flaming markings seemed to fit nicely – a symbol of birth and change born of fire.
Dallas Society of Visual Communications Foundation
RBMM / The Richards Group
- Creative Director — Jeff Barfoot
- Designer — Jeff Barfoot
- Illustrator — Jeff Barfoot
- Brand Manager — Haley Nichols