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Super Bowl LVIII Packaging

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Description

This limited edition packaging was designed to celebrate the Frito Lay experience on the Las Vegas Strip during Super Bowl LVIII. All 55,000 sample bags are printed on compostable film and collected on-site, keeping over 500 pounds of plastic out of Nevada landfills.

Category & Sub-Category

Design ยป Packaging/Labeling

Client

PepsiCo

Agency/Studio

D&Co.

Credits

  • Brandon DeLoach
    Creative Director
  • Brandon DeLoach
    Illustrator

Past Shows

  • 2025
  • 2024
  • 2023
  • 2022
  • 2020-21
  • 2019

Contact

dallasshow@dsvc.org

214.810.DSVC (3782)

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