Texas Rangers Clubhouse

Description

In addition to overall environmental branding for Globe Life Field, the agency partnered with the Texas Rangers to help design the players’ clubhouse. From initial meetings with leadership, we gained key insights into what best motivates players, and we aligned on motivational statements and identified Ranger greats who demonstrated leadership on and off the field. From the weight room to the film room, the dressing room to the dugout, we helped connect the different spaces of the clubhouse visually, while finding places to include messaging that would help inspire players in ways that were fresh and ownable to the Texas Rangers organization.