The Glass Rabbit Branding

Design — Branding — Integrated Branding Program

Description

The Glass Rabbit is a rooftop bar concept in Blacksburg, Virginia. Inspired by the Prohibition-era aesthetics and glass enclosed space, the logo system features a whimsical yet wise rabbit that likes to live it up in this elevated lounge experience. A series of clever messages and secondary marks throughout various brand touchpoints take this food and beverage experience to a new level.

Client

Benchmark Resorts & Hotels

Agency/Studio

Banowetz + Company, Inc.

Credits

Executive Creative Director — Leon Banowetz
Creative Director — Ryan Bailey
Designer — Nicholas Begley