Siplast “It’s Not a Myth” Campaign
Siplast is well-known for its innovative commercial roofing products and is recognized in the industry as the pioneer of the two-ply roof. Since they’d never offered a basic single-ply option, however, they knew their target audience would likely have a hard time believing they’d bother with developing a single-ply alternative. With that insight in mind, we created an ad campaign that met that disbelief and... read more