1895 by Lavazza Identity

Design — Branding — Integrated Branding Program

Description

1895 by Lavazza is a premium small batch coffee line representing the pinnacle of Italian artisan coffee. The brand celebrates Lavazza’s heritage while paying homage to the flavors and geographic regions of the specialty beans. A sophisticated visual toolkit comes to life in packaging, a factory experience, and merchandise.

Client

1895 by Lavazza

Agency/Studio

RBMM / The Richards Group

Credits

  • Creative Director — Philip Smith
  • Designer — Philip Smith, Geena Sisomphou, Dana Nixon, Yvette Sierra
  • Senior Production Artist — Eric Flandorfer
  • Brand Manager — Anna Mertz
  • Copywriter — Andria Kushan
  • Copywriter — David Canright