Design — Institutional — Packaging/Labeling
The Triple Treat Box is a seasonal Holiday meal bundle released annually by Pizza Hut, containing pizza, dessert and appetizers all in one.
The challenge was to create a box sleeve that evoked the festive mood and warmth of the holiday season, while at the same time remaining agnostic in terms of imagery. Our solution was to literally “bundle up” the product, leveraging a custom holiday sweater pattern that wrapped the entirety of the box.
Rather than relying on traditional Christmas iconography such as trees, reindeer, and snowmen, we used elements that had a strong connection to Pizza Hut’s heritage and gave customers a hint at the presents inside: slices of pizza, swirly cinnamon rolls, breadsticks, and Pizza Hut’s iconic dine-in lamps. Each of these visual ingredients came together in a cozy recipe of festive, celebratory design.
- Executive Creative Director — Tyler Kitchens
- Creative Director — Bryan Foux
- Associate Creative Director — Allie Kainz
- Designer — Allie Kainz
- Designer — Erin Mattingly
- Photographer — Jordan Hoyt
- Print Producer — Steve Shouquist