To honor the iconic call of legendary Texas Rangers announcer Chuck Morgan, we designed a functional clock featuring the team's original branding and logo to hang in centerfield at Globe Life Field. Our partners at Gratuitous Sets helped bring the half-ton piece to life, artfully adding rust, scratches and dents to add to the... read more
Formerly known as “Primal Pit Paste,” this family-run natural deodorant brand earned cult status among hardcore fans for its uncompromising honesty and product purity. But as the company expanded, it desired a new name and a new look to appeal to a wider audience and accommodate an expanding lineup of body care products, while staying true to its endearingly blunt, tell-it-like-it-is tone. As Pretty Frank, the... read more
As a tribute to Texas Rangers legend Nolan Ryan, we enlarged still frames from his record-setting 5,000th strikeout, positioning them dynamically up a prominent stairwell at Globe Life Field. On the other side of the stairwell, we listed each of the 1,063 unique batters Ryan struck out with a strike through their name, and accented the wall with the famous quote from his 5,000th victim, Rickey Henderson. And at the... read more
In addition to overall environmental branding for Globe Life Field, the agency partnered with the Texas Rangers to help design the players' clubhouse. From initial meetings with leadership, we gained key insights into what best motivates players, and we aligned on motivational statements and identified Ranger greats who demonstrated leadership on and off the field. From the weight room to the film room, the dressing... read more
To commemorate the retired numbers and championship seasons of the Texas Rangers, we designed shadow boxes featuring oversized sculptures of player and team jerseys, specific in every detail to the year in which they were worn. From the hand-carved and painted jerseys to the elegant cabinetry, our partners at Eyecon Studios and Martin & Martin helped bring the concept to life in exquisite... read more
Logo for the Dallas Zoo's Zoo To Do annual black tie fund raising event to raise money for their yearly exhibits & programs, animal care, and facility upkeep. 2019's theme was "Wild At... read more
Independent and family-owned since its founding in Atkinson, Illinois in 1946, Wyffels Hybrids is the fastest-growing seed corn brand in the Central Corn Belt. Using its admittedly plain bag as the hero, this playful video helped highlight Wyffels focus on producing hybrids that perform exceptionally well in their customers'... read more
At college recruiting events, it’s tough to show prospective students what campus life is all about. #ExploreBaylor lets viewers feel like they are physically on campus. Using Augmented Reality, virtual doors pop up in the physical space and students can walk into doorways that transport them to exciting events on the Baylor campus. 5 Video files were uploaded manually to dropbox. Please let me know if you have... read more
Zoo To Do is the Dallas Zoo's annual black tie fund raising event to raise money for their yearly exhibits and programs, animal care, and facility upkeep. 2019's theme was Wild At Heart. The deliverables included event branding, complete with custom typography & illustration, a formal accordion-fold invitation package with RSVP & donation card and envelope, signage & environmental graphics, and a... read more
In 2020, the Texas Rangers debuted their brand new stadium, Globe Life Field. Its predecessor, Globe Life Park, was beloved by fans who witnessed many historic moments and heroics for the franchise over the stadium’s 25-year run. While the new stadium boasted state-of-the-art amenities, a retractable roof and air conditioning (praise the Lord), there was still one thing it lacked: history. We partnered... read more
Independent and family-owned since its founding in Atkinson, Illinois in 1946, Wyffels Hybrids is the fastest-growing seed corn brand in the Central Corn Belt. In this TV spot we found a playful way to let farmers know why they should consider choosing a brand that doesn’t have a “parent” company telling them what to... read more
Independent and family-owned since its founding in Atkinson, Illinois in 1946, Wyffels Hybrids is the fastest-growing seed corn brand in the Central Corn Belt. To show just how fast Wyffels is growing, we placed their bag in a situation just about everyone can relate to from their... read more