As a tribute to Texas Rangers legend Nolan Ryan, we enlarged still frames from his record-setting 5,000th strikeout, positioning them dynamically up a prominent stairwell at Globe Life Field. On the other side of the stairwell, we listed each of the 1,063 unique batters Ryan struck out with a strike through their name, and accented the wall with the famous quote from his 5,000th victim, Rickey Henderson. And at the... read more
In addition to overall environmental branding for Globe Life Field, the agency partnered with the Texas Rangers to help design the players' clubhouse. From initial meetings with leadership, we gained key insights into what best motivates players, and we aligned on motivational statements and identified Ranger greats who demonstrated leadership on and off the field. From the weight room to the film room, the dressing... read more
To commemorate the retired numbers and championship seasons of the Texas Rangers, we designed shadow boxes featuring oversized sculptures of player and team jerseys, specific in every detail to the year in which they were worn. From the hand-carved and painted jerseys to the elegant cabinetry, our partners at Eyecon Studios and Martin & Martin helped bring the concept to life in exquisite... read more
In 2020, the Texas Rangers debuted their brand new stadium, Globe Life Field. Its predecessor, Globe Life Park, was beloved by fans who witnessed many historic moments and heroics for the franchise over the stadium’s 25-year run. While the new stadium boasted state-of-the-art amenities, a retractable roof and air conditioning (praise the Lord), there was still one thing it lacked: history.
We partnered... read more
The Lobstermen of Little Cranberry Island booklet is a promotional mailer which was produced to promote photographer Tadd Myers to his clients nationwide. The booklet was mailed in Sept. 2020 to 2500 recipients. It is a beautifully designed & printed portfolio of images from Tadd's recent trip to photograph 3 Lobster fishermen at the Little Cranberry Island Lobstermen Coop located off the coast of... read more
Lobstering is often a family trade that is steeped in history and legacy. The design of this thirty-two page photography book pays homage to that heritage with a sea-beaten and weathered aesthetic. Tadd Myers, a renowned Dallas photographer, travelled to Maine to spend 3 days on the water with three different crews and documented the tiny fishing community known as Little Cranberry Island. The book design also... read more